Increase Sales in an Economic Slump and Save Money
As the economy slows down, and people start to tighten their belts, it becomes even more important that your advertising reach your ideal customer. The Senior Sentinel gives your advertisement 1 hour and 18 minutes "eye ball time" (based on 2008 reader focus groups) with each person who works the puzzles on your page in our newspaper.
In a traditional newspaper each page has a different value to each reader. Some people prefer the Sports section, others Entertainment and some prefer the Business section. We give you a way of predictably reaching your target client, knowing they will read the page you are on. With our competitors as you get further away from the front page the readers interest declines and they are less likely to find your ad. Even if they do manage to look at the page you are on, how much time do they spend? (less than 3 minutes Newspaper and Publisher Association 2006)
If you are looking to market to the Senior Community the Senior Sentinel is the ideal place to do it. Every page of our newspaper is packed with puzzles and trivia that our readers seek out. There is no page that is less compelling or interesting than another.

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